Employer Branding Consultancy

Crafting the toolkit to help our clients attract and retain the best talent

Brandenburger Tor, Germany

Be an employer of choice

In today’s competitive job market, it’s essential for businesses to create a compelling and authentic employer brand that resonates with the best candidates and ensures long-term employee satisfaction. Nowadays the success of your business depends on more than just offering competitive salaries and benefits.

At MRG, we specialise in crafting powerful employer brands that not only attract top talent but also foster a sense of belonging and purpose among your current employees. Our tailored solutions are designed to meet the unique needs of your organisation, helping you stand out from the crowd and become an employer of choice.

Why Employer Branding Matters

A compelling employer brand attracts high-calibre candidates who align with your company’s values and goals, reducing recruitment costs and time-to-hire.

Employees who identify with your brand are more likely to stay loyal and motivated, reducing turnover and associated costs. Most importantly engaged employees are also more productive and innovative, which in turn drives overall success and growth.

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Our Offerings

Strategic Brand Development

We collaborate closely with your team to understand your company’s values, mission, and culture. Using these insights, we create a strategic framework that forms the foundation of your unique employer brand. From here we can produce your employee value proposition (EVP), which is key to attracting and retaining the best possible talent.

Compelling Storytelling

Our expert storytellers bring your brand to life through captivating narratives. We showcase your company’s journey, successes, and employee experiences in a way that resonates with potential candidates and engages your current workforce. This could be in the form of blogs, videos and general messaging. How much we contribute is up to you. We can offer you a complete outsourced solution or define your tone of voice, give you some key content themes, and leave the rest up to you and your team.

Visual Identity

A strong visual identity is essential for brand recognition. We can design a visually appealing brand identity that reflects your company’s personality and values, ensuring a consistent and professional image across all touchpoints.

Your identity could be the first interaction someone has with your brand. Does it engage with your audience? Does it highlight your strengths? Visual identity goes way beyond a logo and a colour palette, and we have the experts on hand to bring your brand to life.

Candidate Experience Enhancement

We streamline your recruitment processes to provide candidates with a seamless and positive experience. From application to onboarding, we ensure every touchpoint reflects your brand’s values and commitment to excellence. We take first hand experiences from your employees to craft authentic case studies.

HOW TO USE LINKEDIN TO BUILD YOUR PERSONAL BRAND

This workshop, delivered by one of our branding experts, aims to equip you with the tools and knowledge to successfully attract and engage your customer base using LinkedIn. Implemented effectively, your employees can become your business’ most prominent advocates.

During the workshop, we will look at perfecting your LinkedIn profile and the merits of building an authentic and consistent personal brand to increase engagement with your target audience.

Those that have undertaken our training have attained growth in followers, engagement metrics and an increase in their Social Selling Index (SSI).

OUR FACILITATORS

CHARLOTTE RUSH

Introducing Charlotte, a highly accomplished, influential and versatile senior-level marketing professional. She has over 20 years of comprehensive experience across numerous industry sectors, working for high-profile, blue-chip companies generating notable achievements in B2B and B2C marketing.

Charlotte comes to MRG Consult with outstanding interpersonal, communication and leadership abilities utilised to influence strategically at board-level whilst operating from a collaborative management style. She demonstrates proven expertise in all marketing disciplines by employing a solution-focused mindset to deliver even in the most complex situations.

Previous clients describe Charlotte as having “remarkable ingenuity, depth of understanding and enthusiasm for brand strategy.”  Her knowledge and finesse for revolutionising any organisation’s employer branding strategy and seamlessly integrating it into its corporate narrative are exceptional.