About Charlotte
Since joining in 2021, my focus has been on enhancing operational efficiency, elevating our brand presence, and ensuring a consistently high-quality customer experience.
I streamline processes, build scalable systems, and position MRG as a differentiated, values-led business in a competitive market. My role is to ensure that every touchpoint reflects the excellence we stand for, helping to fuel growth and long-term customer loyalty.
I also lead MRG’s Brand Consultancy services, bringing proven expertise across all marketing disciplines and a solution-focused mindset to deliver results, even in the most complex situations. I’m passionate about revolutionising employer branding strategies and seamlessly integrating them into an organisation’s corporate narrative.
“Employer brand isn’t just a buzzword—it’s your company’s reputation in action. It’s how you attract top talent, build trust, and create a culture people want to be part of. I love helping businesses bring theirs to life—because when your brand speaks the truth, the right people listen.
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Q&A With Charlotte
What makes MRG 'Different by Design'?
We’re 'Different by Design' because we’ve built our approach around what truly matters to us and that's people and the quality of our service.
We don’t just fill roles; we form lasting partnerships, combining deep sector expertise with a personalised, consultative approach. Every interaction is shaped by our commitment to integrity, insight, and delivering exceptional outcomes.
How has your career at MRG progressed?
I first began working with MRG nearly four years ago as a Fractional CMO through my own marketing consultancy, specialising in brand positioning and marketing strategy for recruitment businesses.
What began as a project quickly evolved into a long-term partnership.
Today, I’m proud to serve on the board, where I’m responsible for marketing, operational efficiency, our technology stack, and fostering a strong, values-led culture.
What's the emerging trend in your sector specialism and how are you responding to this?
Embracing AI is no longer optional. It empowers us as an organisation to work smarter, deliver faster, and personalise the touchpoints with our customers like never before. As powerful as AI is, how we use it matters just as much as why we use it.
AI should enhance the human experience, not replace it. When used responsibly, it helps us understand our audiences more deeply and communicate more meaningfully to offer the best service.