Earlier this year, we unveiled a refreshed visual identity, a milestone moment for a business approaching its 20th anniversary. What began as a design evolution quickly became something much more powerful: a catalyst for repositioning MRG as a leader not only in senior recruitment, but in employer branding, EVP definition, and talent attraction strategy.
Why we reinvented our brand
MRG has grown significantly since its founding in 2007, expanding into new regions, building specialist teams, and evolving our service offering. Yet our brand no longer reflected the personality, pace, or strategic depth of the business we had become.
“As we refreshed our identity, we wanted to modernise our look without changing the core of who we are,” said Simon Cheshire, CEO & Founder. “The new brand reflects our ambition, our people, and the clients and candidates we work with every day.”
The goal was clear, not to change who we are, but to express it better.
The thinking behind the transformation
As MRG’s Director of Operations and Marketing, leading this project was an opportunity to apply the same principles we use when helping our clients, clarify your purpose, sharpen your positioning, and create a brand that feels authentic to who you are now — not who you were 10 years ago.
We revisited our values to ensure they still anchored the business. We refined our tone of voice to better reflect the confidence and expertise of our people, and we transformed our visual identity, the most noticeable shift of all, to create a cleaner, more modern, more people-first brand. Because a rebrand is never just about how it looks, it’s about how it makes people feel.
The impact: stronger partnerships and new opportunities
Since launching the refreshed identity, the reaction from clients and candidates has been overwhelmingly positive. More importantly, it has repositioned MRG in a way that naturally opened new doors.
Clients increasingly approach us not only for recruitment, but for support with employer brand refinement, EVP development, attraction marketing, and role-specific positioning and storytelling.
The rebrand didn’t just improve how we present ourselves; it also showcased our ability to help others articulate who they are. This has strengthened our strategic partnerships and enabled us to offer high-value employer branding services alongside our core recruitment offering. The result is a more holistic, consultative relationship with clients, beginning earlier in the hiring journey and delivering better outcomes.
Looking ahead
As we continue our expansion across the UK, the Middle East and Asia, this refreshed identity gives us a unified, forward-thinking platform to grow from.
If your organisation is ready to evolve, reposition, or reconnect with your audience, our team would be delighted to support you, whether through EVP development, employer branding, or a refreshed attraction strategy tailored to your ambitions.
Contact Charlotte Rush to learn how we can support your brand.