From recruitment to reputation: How we at MRG help our clients attract the right talent—and build the brand that keeps them.

With over 15 years of experience in recruitment and an unwavering passion for people, I’ve always believed that the right individuals can transform an organisation. That belief is what brought me to MRG. At MRG, we’ve always been in the business of people—and it’s something we pride ourselves on.

Almost 20 years ago, we started out as a specialist recruitment consultancy, helping companies find the right individuals for their leadership roles. But as the world of work evolved, so did we—because our clients needed more than just recruitment services.

Today, we are more than a recruitment partner—we’re a full-service people consultancy that helps our clients attract and retain the right people. We help our customers attract exceptional talent and build the kind of brand that makes this talent want to stay.

Why employer branding matters more than ever

In a market where candidates are discerning, connected, and value-driven, employer brand is everything. It’s your reputation as a workplace, your culture, your purpose, and your promise. It’s the experience your employees have—and the story your potential hires hear.

Too often, there’s a gap between what companies say and what people actually experience. That’s where we come in.

At MRG, we bring decades of recruitment expertise to the world of brand consultancy. We’ve seen firsthand what candidates want and what they don’t. That gives us a unique lens: we don’t just help you craft a compelling message; we help you make it real.

We help you attract and retain top talent

Our approach is rooted in the reality of your business. We don’t believe in employer branding for branding’s sake. We believe in building brand strategies that speak to your people, align with your culture, and deliver measurable impact.

Here’s how we do it:

  • Insight-driven discovery: We dig deep to understand your employee experience, your values, and what sets you apart. We uncover what’s working, what’s not, and what your ideal candidates are really looking for.
  • Authentic brand positioning: Using those insights, we define a brand that’s grounded in truth. One that your people can believe in and your candidates can connect with.
  • Creative communication: We help you tell your story—internally and externally—through campaigns, careers sites, social content, and more. Everything is designed to drive engagement and elevate your reputation.
  • Long-term partnership: Because we started in recruitment, we know that employer branding doesn’t stop once someone’s hired. We help you continuously evolve your brand to reflect your culture, support retention, and prepare for growth.

A consultancy built with our clients

Our evolution into an employer branding consultancy wasn’t just a strategic move but a response to our clients’ needs. As they grew, so did the complexity of their recruitment challenges. They trusted us not only to help fill roles but also to help build reputations.

Over time, we invested in new skills, expanded our team, and brought in brand strategists, creatives, and culture specialists. Today, MRG is uniquely positioned with the experience to help organisations build workplaces people are proud to join and inspired to stay in.

Contact Charlotte Rush for more information.

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